(Click here to download your recession survival score card.)
It does not matter how you package it. When you take stock there will always be recessions. They are the gloom phase of the boom and gloom cycle.
For most businesses it is not possible to avoid a recession but it may be possible to survive. As usual the business organisations of all sizes will be left to their own devices to get through. Previously they will have built up and sustained their operations through their own initiative, hard work, leadership, contacts, tenacity and good fortune. And so they will need these same characteristics to determine how to survive a “downturn in economic circumstances.”
All businesses are different in their needs, circumstances and aspirations and these may change for each stage of a recession, stutter, dip or crash. So there are neither silver bullet nor one-size-fits-all solutions.
In this volume readers can join Oliver Aichbee (Ollie) from a design-based business with his colleagues and advisors as they do some thinking and research about a possible recession and then consider over twenty Top Kit Tips which can be adopted or adapted or rejected or confirmed as taking place to form the basis of their bespoke Recession Survival Kit. And you can do the same.
There is a wealth of sensible ideas with explanations, listings, illustrations and a checklist to formulate and prioritise a kit from scratch or confirm that current proposals are on the right lines. Positive businesses may also use the survival processes to rationalise, refocus or energise – partially or wholly.
There will be casualties from any recession so that is addressed also. Good luck! – you will probably need it.
First published in 2008 this edition has been revised and expanded to cover businesses of all sizes.
This book is also complimented by a series of talks and presentations from dashdot on business survival and recovery.